DENIM & Sustainability
DENIM CARE
With a few simple tricks you can help your favourite jeans last longer while also doing good for the planet. Read more on how to wash your jeans, dry your jeans and make them better fit for the test of time.
Water usage
- Instead of washing, freshen your jeans up by hanging them outside to air.
- Put your jeans in the freezer overnight — this will freshen them without wear and tear.
If you have to wash
- Spot clean if possible.
- Don’t wash too often, but when you do, use low temperatures and fill the machine.
- Turn your jeans inside out before washing them. This will reduce wear.
- Use environmentally labeled washing detergent. And remember, fluid is better than powder!
- Avoid using softener. Better for the environment and helps retain stretch in the jeans.
- Avoid dry-cleaning your jeans.
- Never tumble dry. Hang your jeans to dry, this will reduce wear and tear.
