Our forests have always been crucial but are now more important than ever – a refuge, mentally and physically. Designed to help save them, Pamela’s new Reborn collection is not only inspired by her love of nature, it's made with it. Shop collection now
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Together, we want to give back. Pamela and NA-KD will donate a portion of proceeds to a charity that helps protect our forests (charity to be announced soon). Since 1990, over 420 million hectares has been lost to deforestation; biodiversity crucial to our livelihoods and those of future generations.
made with Naia™ why it’s better Her new designs use Naia™, a fibre made from responsibly sourced pine and eucalyptus, and LENZING™ ECOVERO™ Viscose, made from sustainably sourced wood pulp. Produced in a closed loop with low-impact on the environment, Naia™ is a more sustainable alternative to polyester, nylon and viscose, and its process ensures that no protected forests are deforested. Naia™ is also certified biodegradable and compostable – making it easy for nature to break down.
made with LENZING™ ECOVERO™ viscose why it’s better LENZING™ ECOVERO™ viscose is made from sustainably sourced wood pulp. The production process used to create this material generates up to 50% less air pollution than the one for traditional viscose.
made with organic cotton why it’s better Also made with organic cotton. Grown in a more environmentally-friendly way that doesn't harm the soil, air or water around the plants, this also uses up to 90% less water than regular cotton.
made with recycled polyester why it’s better Also made with recycled polyester which stops waste plastic from ending up in landfills and nature, and cuts energy use by up to 50% compared to virgin polyester due to fewer production steps.
PAMELA REIF @pamela_rf Pamela Reif is one of the biggest names on the German fashion scene. Every day she inspires millions of people to live a healthier and more sustainable life. All her collections are made with environmentally responsible materials and the planet in mind.
