For us, it is a given that everyone has equal rights. Our vision is to always make women feel at their best. This applies to how we serve our customers, how we treat our employees and how we work with those in our supply chain. We do not accept discrimination, victimisation or harassment in any form. We make this crystal clear in our Code of Conduct and in our Equal Treatment Policy.

We are using our business and social channels to empower our customers to raise their voices – whoever they are, wherever they live. We celebrate that beauty comes from difference by showcasing work from diverse young talents. We listen to and learn from our customers and creators. We accelerate career opportunities for young women, especially those in the creative industry. All for our vision – always making women feel at their best.

NA-KD Art is a quarterly creative avant-garde collection designed by NA-KD. It presents collections with a higher degree of fashion, containing carefully selected innovative and exclusive qualities and designs. It’s an arena for our designers and creatives to push boundaries, create freely, and disrupt the ordinary.

We believe in standing up for our values. Everyone has an equal right to be who they are, without being judged, to love freely, and to have access to the same opportunities for success. While diversity and inclusion is already important at NA-KD, we know we still have much to learn. We consider it important to take an active stand and publicly support the values we believe in, from diversity to LGBTQIA+ rights. To use our platform to give voice to those underrepresented, to challenge norms, and to be a force for change.

Learn more about how we do this in our latest Sustainability Report.

The more diverse a company is, the better it performs. According to McKinsey research, companies that rank in the top quartile for gender diversity in executive teams are 25% more likely to have above-average profitability than companies in the bottom quartile. The research also showed that companies in the top quartile for ethnic and racial diversity are 36% more likely to outperform industry peers. Beyond hiring a really international team - we currently have employees from more than 30 countries - we are also hosting diversity and inclusivity training sessions for the team. Our long-term goals can be read in detail above. When it comes to the fashion industry, while women make up two thirds of the workforce, this ratio is not represented at executive levels. Making diversity and inclusion the norm won’t just improve corporate culture, it will also lead to growth and great performance.

Find out more about how we work with this here and our progress in our latest Sustainability Report.

Our design and creative process results in a lot of samples. Samples that are tested and screened by our purchasing department, but also used when shooting images for our website and social media channels. We donate most of these clothes to charities, both to second-hand shops and local shelters supporting socially vulnerable women – including homeless women, refugees, victims of domestic violence, and women exposed to human trafficking and sexual exploitation.

In recent years, we've proudly supported a number of organisations and initiatives. Read more about them in our latest and past Sustainability Reports.

The fashion industry employs over 75 million people worldwide. We are well aware of the struggle to achieve good working conditions, wages and livelihoods in every single country where fabrics and garments are sourced. But it is a challenge we take head on. We are continuously improving these aspects for all people working in our value chain, in close collaboration with our industry peers.

Read about our work for fair and equal jobs in our supply chain here.