FASHION FIT FOR THE FUTURE
We want future fashion to be grounded in equality, diversity and a deep respect for nature. To get there, we will use our creativity, agility, lots of energy and an honest and open relationship with our customers.
Read 2023 Sustainability Report (PDF)OUR COMMITMENTS AND KEY GOALS
CLIMATE
Our customers want climate action now and demand a more sustainable approach.
By 2030 have, 50% reduction of absolute emissions compared to 2020.
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Our PRODUCTS
We want to drive positive change in both supply and demand for more sustainable products.
By 2030, have 100% organic, recycled or other lower impact materials in all our products.
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circularity
The fashion industry needs to shift to a circular model.
By 2030, have 20% of turnover generated from circular business models.
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DIVERSITY AND INCLUSION
We will be a champion of diversity and female empowerment in fashion.
By 2025, 80% of customers perceive NA-KD as “celebrating equality & diversity
Learn moreLEARN MORE HOW WE WORK WITH SUSTAINABILITY
"IS NA-KD A SUSTAINABLE BRAND?"
Apart from being one of the fastest-growing e-commerce brands in Europe, we also promise to do our utmost to be a
better brand from a sustainability perspective. We are on a path to a more sustainable future and we have set high
goals towards which we are racing at full speed. We want to do our part to make the fashion industry fit for the future.
Follow our progress and learn more about how You can contribute here.
