We're launching yet another drop with sustainable denim. Made with organic cotton, these jeans are kinder to the planet and the farmers growing the plants. Plus they look really good on. Shop sustainable denim
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No harmful chemicals Organic cotton is grown in an environmentally-friendly way that doesn't harm the soil, air and water around it.
Less pollution Organic cotton creates over 40% less CO2 than regular cotton, dramatically reducing the impact of air pollution.
Saves water Organic cotton uses over 90% less water than regular cotton - saving this valuable resource for other uses.
Save even more water: air out your jeans instead of washing them.
Water Uses 90% less than regular cotton
CO2 Creates 40% less than regular cotton