Shop collection
Inspired by the element of WATER Inspired by the elements, Danish fashion muse Josefine HJ has designed three exclusive Reborn collections that honour her love of nature. Second up, she brings us WATER – inspired by the aquatic element. How does water make you feel? Rivers, lakes or the ocean – for Josefine it's where she feels most at peace. Made with more sustainable blends and a serene, aquatic colour palette, she translates this feeling into her designs.
MADE WITH RECYCLED POLYESTER Designed in part with recycled polyester, this collection helps to transform plastic waste that would otherwise litter our natural environments. Compared to virgin polyester, the production of recycled polyester also requires less energy and natural resources.
“I chose the element of WATER not only because it’s perfectly suited for a summer collection, but also because water – the ocean – has a very special place in my heart. It’s where I connect and recharge. It’s where my soul and heart feels at ease.”
“In these pieces, I really wanted to capture the feeling of something so powerful, yet so soft and silk-like; whether it be with the fit, the material or the colours of the pieces. I really feel that you can sense that this collection was not only inspired by water, but also made to wear near or in the water.”
MADE WITH LENZING™ ECOVERO™ This collection also uses LENZING™ ECOVERO™, a more sustainable viscose option made of wood from sustainability controlled sources. The production process used can cut emissions and water impact by 50%, compared to traditional viscose.
MADE WITH recycled cotton cotton WATER is also designed in part with recycled cotton. Made from factory waste and production scraps or textiles recycled by people, it uses far less raw, natural resources than conventional cotton.
MADE WITH RECYCLED POLYESTER Designed in part with recycled polyester, this collection helps to transform plastic waste that would otherwise litter our natural environments. Compared to virgin polyester, the production of recycled polyester also requires less energy and natural resources.
JOSEFINE HJ @josefinehj Whether she’s dressing down in denim or up in sequins, Danish content creator Josefine HJ knows how to push the boundaries of fashion. On Instagram, her edgy, contemporary take on minimalism, unique creative vision and exotic travel adventures have earned her a loyal following. Us included.
